The Content King: Visual continues to Dominate Online

With the development of a range of social platforms and the way we consume media, visual content reigns supreme and is here to stay….

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Social Advertising – Part 4: Analysing Your Campaign Performance Metrics

After progressing through all of the different steps from an initial understanding of the Facebook Advertising system, through to the last series post, How to Target, Campaign & Bid for Success, we have almost worked out way through the entire process of managing our ad campaigns. Regardless of how amazing you believe your campaign has been, […]

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Social Advertising – Part 3: How to Target, Campaign & Bid for Success

Picking up from our second part of this series, Picking your Ad Type & Building Your Creative, we will continue to dive deeper into the world of Facebook Advertising. In particular, this part will provide a range of insights into selecting a target audience, establishing a campaign and understanding the bidding system. After we have decided […]

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Social Advertising – Part 2: Picking your Ad Type & Building Your Creative

Following off from part one of our Social Advertising series, The Who, What and Why of Facebook Advertising, we will continue to dive into the realm of using the Facebook Advertising platform, particularly as we focus on the types of ads and targeting that is available. Contrasted to the traditional formats and display criteria that […]

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Social Advertising – Part 1: The Who, What and Why of Facebook Advertising

Amongst the constantly developing and crowded area of online advertising, there are a variety of major established players, such as Google with their Adwords platform. However, in the highly social world of today, these existing avenues of advertising are quickly being dominated and overtaken by other channels that have, and continue to, enter this space. […]

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