With the development of a range of social platforms and the way we consume media, visual content reigns supreme and is here to stay….Read more "The Content King: Visual continues to Dominate Online"
After progressing through all of the different steps from an initial understanding of the Facebook Advertising system, through to the last series post, How to Target, Campaign & Bid for Success, we have almost worked out way through the entire process of managing our ad campaigns. Regardless of how amazing you believe your campaign has been, […]Read more "Social Advertising – Part 4: Analysing Your Campaign Performance Metrics"
Picking up from our second part of this series, Picking your Ad Type & Building Your Creative, we will continue to dive deeper into the world of Facebook Advertising. In particular, this part will provide a range of insights into selecting a target audience, establishing a campaign and understanding the bidding system. After we have decided […]Read more "Social Advertising – Part 3: How to Target, Campaign & Bid for Success"
Following off from part one of our Social Advertising series, The Who, What and Why of Facebook Advertising, we will continue to dive into the realm of using the Facebook Advertising platform, particularly as we focus on the types of ads and targeting that is available. Contrasted to the traditional formats and display criteria that […]Read more "Social Advertising – Part 2: Picking your Ad Type & Building Your Creative"
Amongst the constantly developing and crowded area of online advertising, there are a variety of major established players, such as Google with their Adwords platform. However, in the highly social world of today, these existing avenues of advertising are quickly being dominated and overtaken by other channels that have, and continue to, enter this space. […]Read more "Social Advertising – Part 1: The Who, What and Why of Facebook Advertising"
Struggling to generate original content ideas? Focus on your past in order to create new content for your audience in the future….Read more "Repurposing Content: Why bring your old content back to Life?"
Building upon the base foundations, we need to be able to tailor our content to each of our social platforms….Read more "Getting Started with Content Creation – Part 2: Best Practices for the Top Social Sites"